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5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

But at the same time, pointed comparisons can feel confrontational, and therefore risky, for some businesses. Depending on the industry and the company’s objectives, this framework might focus on areas like product features, market share, pricing, customer feedback, and more. Nowadays, free shipping is a major perk that can attract consumers to choose one brand …

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Term vs Universal Life Insurance: What’s the Difference?

We’re proud of our ability to deliver consistent, high-quality customer service for more than a century. We offer competitive life insurance rates, and a variety of product plans that can be customized to fit your needs. Pricing – The policy premium is based on a range of factors, including your health, lifestyle and the amount of coverage …

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